Review · CHEESE TASTING TOURS
Exclusive Cheese Walk & Dutch Wine Discovery
Cheese can show you Amsterdam differently. This three-hour walk with Michael Carlton, known as The Cheese Lover, links the canal belt, Jordaan, specialist cheese shops, and a Dutch-only wine shop. I like the smart route through neighborhoods you might otherwise skip, and I like that you buy the cheeses during the walk before tasting them later. The main consideration is the price: at $126.15 per person, this is a premium food experience, not a simple market stroll.
The group is capped at eight people, so Michael can adjust the cheese choices and explain how to buy, store, cut, taste, and pair them. I also appreciate the practical care for dietary needs, including naturally lactose-free cheese and older pasteurized cheese for pregnant participants. The tasting is built around wine, but past arrangements have included beer or alcohol-free drinks, so confirm the exact plan if that matters to you.
In This Review
- Key points to know before booking
- Starting at Spui and finding the local angle
- Shopping through the Nine Streets
- Passing the Anne Frank House and entering the Jordaan
- Noordermarkt and the cheese-market connection
- Design & Wijn and the final Dutch wine tasting
- What Michael adds to the experience
- Price, pace, and what your $126.15 buys
- Practical planning for your Amsterdam day
- Who will enjoy this cheese walk most
- Should you book the Exclusive Cheese Walk?
- FAQ
- Where does the tour start?
- Where does the tour end?
- How long does the experience last?
- How much does the tour cost?
- What language is the tour offered in?
- How large is the group?
- Is wine included?
- Can someone under 18 join?
- Can the cheese be adjusted for dietary needs?
- Can I cancel for a full refund?
Key points to know before booking

- Dutch wine with selected cheese: The final tasting includes cheese paired with two glasses of special Dutch wine at Design & Wijn.
- A food walk with a real route: You pass Spui, the Nine Streets, the Anne Frank House, Noordermarkt, and the Jordaan before finishing west of Central Station.
- Michael’s specialty is practical advice: Expect tips on choosing, storing, cutting, preparing, and pairing cheese.
- Small groups matter here: With no more than eight participants, the experience can feel more like a guided conversation than a lecture.
- Friday and Saturday details add interest: Spui has a Friday book market, while Noordermarkt is known for a Saturday cheese market.
- Plan for a walking afternoon: The tour lasts about three hours and ends at Haarlemmerdijk, about a 15-minute walk west of Amsterdam Central Station.
Starting at Spui and finding the local angle

The meeting point is outside The American Book Centre at Spui 12. This is a central, easy-to-reach spot near public transportation, and it gives the tour a pleasant beginning rather than dropping you straight into a tasting room.
On Fridays, Spui Square hosts a book market. Arrive early if you enjoy old maps, prints, and used books, especially English-language titles. The market is not part of the formal tasting, but it is a useful extra before the group gathers. The opening talk takes about 10 minutes and sets up the idea behind the walk: cheese is not just something to sample, but a way to understand Dutch food culture and everyday shopping.
I like this start because it gives you time to orient yourself. Amsterdam can feel confusing at first, with canals, small bridges, and streets that seem to bend away from the map. Beginning at Spui puts you in the historic center, and the walk then moves west through areas with a more local feel.
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Shopping through the Nine Streets

The next section takes about 40 minutes and passes through the Nine Streets, or Negen Straatjes. This compact canal district is filled with small boutiques, bridges, and narrow streets. It is one of Amsterdam’s most pleasant areas for a slow walk, though its shops and cafés can attract plenty of foot traffic.
The important part is the visit to two serious cheese shops. Rather than arriving at a prepared plate with no idea where the food came from, you help buy the cheeses that will be served later. That small change makes the tasting more useful. You see the selection process, hear why particular cheeses are chosen, and begin to think about texture, age, and pairing before you sit down.
Michael’s background gives this section weight. He has owned cheese shops and worked professionally buying cheese in several European cities. His advice goes beyond naming varieties. You can expect help with building a cheese board, choosing a mix of soft and hard cheese, and understanding how to handle a piece once you bring it home.
The selections described in past tastings have included soft cow’s cheese, goat’s cheese, a strongly scented cow’s cheese, a hard cow’s cheese, and blue cheese. That range is helpful for beginners because it shows how broad the category can be. It also gives serious cheese fans a chance to try something less familiar.
Passing the Anne Frank House and entering the Jordaan

The walk continues past the Anne Frank House and the North Church before turning toward the Jordaan. The Anne Frank House is not an included visit, so do not expect entry or a museum tour. You are seeing the outside as part of the route.
This is a sensible choice for a cheese walk. Amsterdam has major sights that deserve separate time and advance planning, while this experience uses them as landmarks on the way to quieter streets. You get a sense of the city’s geography without spending the afternoon standing in a museum queue.
The Jordaan section takes about 30 minutes. This is one of the most appealing parts of the route because the canals, small bridges, and residential streets create a calmer setting than the busiest central lanes. Michael also shares stories about Amsterdam, points out places worth seeing, and offers restaurant suggestions.
That added city context is one of the tour’s best features. You are not only learning how to pair cheese with wine. You are also being shown how different parts of Amsterdam connect. One particularly useful tip from the experience is to schedule it early in your stay if possible. You then have time to return to shops, restaurants, or neighborhoods that catch your attention.
Noordermarkt and the cheese-market connection

The route passes the North Church and Noordermarkt, an area especially associated with local markets. Saturday is the best day to see the cheese market here. The exact market activity will depend on the day of your tour, but the location helps place Dutch cheese in a real shopping setting.
This stop does not appear to be a full market tasting or a long shopping break. Instead, it is part of the walk through the Jordaan before the final wine stop. That is worth knowing if you are picturing a market tour with stalls at every turn.
Still, the setting adds meaning. You have already visited specialist shops and selected cheese. Seeing a traditional market area along the way helps connect those purchases to Amsterdam’s food habits. If your schedule allows, Saturday may be the most rewarding day for this section, while Friday gives you the Spui book market at the beginning.
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Design & Wijn and the final Dutch wine tasting
The final stop is Design & Wijn on Haarlemmerdijk, a favorite shopping street of the guide and a shop devoted to Dutch wine. The tasting lasts about 90 minutes, making it the longest part of the experience.
Here you eat the cheeses chosen earlier and pair them with two glasses of special wine. This is where the walking and shopping sections pay off. Instead of rushing through many small samples, you have time to ask why a certain wine works with a particular cheese and how to create a balanced plate at home.
The focus on Dutch wine may surprise some people. The Netherlands is better known internationally for cheese than for wine, so this gives the experience a clear point of difference. I would not book it expecting a large-scale wine tasting with many pours. The stated plan is two glasses, with the emphasis shared between the cheese, the food pairing, and the conversation.
There is also some variation in the way the final tasting has been arranged. Some past groups ended at a pub with several beers and cheese pairings, while another group had wine available as an alternative. The current description specifically names Dutch wine at Design & Wijn, but if you care strongly about wine rather than beer, contact the provider before booking.
The setting sounds deliberately personal rather than grand. You are visiting a friend’s wine shop, not a large cellar or formal tasting hall. That can be a plus if you like direct conversation and local recommendations. It may be less appealing if you want technical wine instruction, a formal tasting sheet, or many different pours.
What Michael adds to the experience
Michael is the central reason this tour earns its price. His specialty is not just identifying cheese. He explains how to buy it, keep it fresh, cut it, serve it, and match it with drinks. Those are skills you can use after Amsterdam, which gives the experience more lasting value than a plate of samples that disappears after one afternoon.
His enthusiasm also seems to work for mixed groups. The tasting has included people who rarely eat cheese as well as committed cheese fans. The range of styles, from soft and mild to blue and strongly scented, lets you test your limits without making the whole afternoon a challenge for your palate.
I especially like the emphasis on discovery rather than showing off. A good guide should help you understand why a cheese tastes the way it does, not simply announce a long list of names. Michael’s stories about his work as a cheesemonger add a personal layer, and his restaurant suggestions make the walk useful beyond the scheduled route.
The experience can also be adapted in small but meaningful ways. If you are lactose intolerant, Michael can select naturally lactose-free cheeses. If you are pregnant, he can choose older pasteurized cheeses. Children under 18 receive apple juice instead of alcohol. Tell the provider your needs ahead of time so the choices can be planned properly.
Price, pace, and what your $126.15 buys
At $126.15 per person, this costs more than a casual cheese plate or an ordinary neighborhood walk. The value rests in the combination of guide expertise, food and drink, access to specialist shops, a small group, and three hours of focused time.
You are paying for more than samples. You get a planned route through several central districts, two cheese-shop visits, the chosen cheeses, and two glasses of Dutch wine at the final venue. The guide’s advice about future cheese purchases also gives the tour a practical afterlife. If you are interested in food, the price can make sense, particularly because the group limit is eight.
The value is weaker if you mainly want a quick tasting. The walking takes up a large part of the afternoon, and the wine portion is not described as an extensive tasting. You should also be comfortable walking between stops, crossing bridges, and spending time on city streets.
The pace is likely to feel relaxed rather than rushed. The itinerary gives 10 minutes at Spui, 40 minutes in the Nine Streets, 10 minutes around the Anne Frank House, 30 minutes in the Jordaan, and 90 minutes at Design & Wijn. The times are approximate, but they show the balance: roughly half the experience is walking and city discovery, while the final half is devoted to food and drink.
Practical planning for your Amsterdam day

The tour starts at Spui 12 and ends at Haarlemmerdijk 129. The finish is about a 15-minute walk west of Amsterdam Central Station, so it is easy to continue into another part of the city or return to the station afterward.
I would avoid booking this immediately before a fixed evening reservation unless you leave plenty of extra time. The tour is scheduled for about three hours, but food conversations and walking stops can run a little long. A flexible afternoon works best.
Wear comfortable shoes. No special fitness level is stated, and most people can participate, but this is a walking experience rather than a seated tasting. Public transportation is nearby at the start, and the route finishes in a central area.
The mobile ticket is convenient, and confirmation arrives when you book. Free cancellation is available if you cancel at least 24 hours before the start time. Cancellations or changes made less than 24 hours before the start are not accepted for a refund.
The experience is offered in English. Since the group size is limited to eight, it is wise to reserve ahead. The average booking time is 41 days before the tour, which suggests that popular dates can fill well before your arrival.
Who will enjoy this cheese walk most
I would recommend it to you if you enjoy food with a story, prefer small groups, and want a neighborhood walk with a clear purpose. It suits first-time visitors who want restaurant tips and a better sense of Amsterdam’s central districts, as well as returning visitors who have already seen the major museums.
It is also a good fit for couples, friends, and mixed-interest groups. A person who loves cheese can focus on varieties and technique, while someone more interested in Amsterdam can enjoy the canals, Jordaan, markets, and local stories.
Families can join, since participants under 18 receive apple juice. Still, the experience is built around adult conversation, wine, and cheese, so young children may not find the full three hours as engaging as adults do.
I would hesitate if you dislike walking, want a large number of wine samples, or expect entry to the Anne Frank House. I would also ask about the current beverage plan if beer would disappoint you, since some past arrangements have used beer or offered it alongside wine.
Should you book the Exclusive Cheese Walk?
Book it if you want a personal food lesson tied to Amsterdam’s streets, not merely a tasting. Michael’s experience as a cheesemonger, the small group, and the chance to select cheese before eating it make this more useful than a standard platter-and-pour session.
The strongest reason to go is the practical knowledge. You can leave knowing how to build a better cheese board, how to pair styles with drinks, and where to continue shopping or eating. The best timing is early in your stay, so you can return to the Nine Streets, Jordaan, or Haarlemmerdijk with fresh ideas.
Skip it if $126.15 feels too high for two glasses of wine and a three-hour walk, or if you want a dedicated Dutch wine seminar. For food-minded visitors who value conversation, local streets, and excellent cheese, this is a well-focused afternoon with real flavor and useful takeaways.
FAQ
Where does the tour start?
It starts outside The American Book Centre at Spui 12, 1012 XA Amsterdam, Netherlands.
Where does the tour end?
It ends at Haarlemmerdijk 129, 1013 KE Amsterdam, Netherlands, about a 15-minute walk west of Amsterdam Central Station.
How long does the experience last?
The tour lasts approximately three hours.
How much does the tour cost?
The price is $126.15 per person.
What language is the tour offered in?
The tour is offered in English.
How large is the group?
The maximum group size is eight participants.
Is wine included?
The planned final tasting includes two glasses of special Dutch wine at Design & Wijn.
Can someone under 18 join?
Yes. Participants under 18 are served alcohol-free drinks, specifically apple juice.
Can the cheese be adjusted for dietary needs?
Yes. For lactose intolerance, Michael can choose naturally lactose-free cheeses. For pregnancy, he can choose older pasteurized cheeses.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the experience starts for a full refund. Changes or cancellations made less than 24 hours before the start time are not accepted for a refund.
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